Meanwhile, set-top heavyweight Roku offers its own $50 Streaming Stick. Chromecast owners can also toss up their apps and entertainment content to the HDTV from an Android phone, tablet, iOS device, Mac, Windows PC, or Chromebook. One is Google's $35 Chromecast, which also plugs into a television and provides a wide range of streaming services.

Gadget shoppers will have to stack up the Fire TV stick against a number of other options. Now with Streaming Stick, Roku isn't sweating the blitz.Meet Matchstick, Mozilla's $25 Chromecast alternative.Chromecast at Year 1: Why it's more than just an impulse buy (Q&A).Those who want the Fire TV remote with voice search will need to pay $30. The remote control is not the same one that comes with the Fire TV and includes voice search. The Fire TV Stick comes with a remote control and a free, 30-day trial of Amazon Prime and Netflix. For the next two days only, new and existing Amazon Prime customers in the US will be able to order the Fire TV Stick for $19. The Fire TV Stick retails for $39 in the US, with UK and Australian launches yet to be announced ($39 converts to £24 or AU$44). That device, which is designed to provide both streaming entertainment and gaming, goes for $99 in the US and £79 in the UK. It was seven months that Amazon announced its Fire TV streaming set-top box. Owners will also find a wide range of other streaming apps, including Spotify, Vevo and A&E.

It's smaller than a crowbar, but Amazon surely wants its new streaming stick to pry users away from Google's Chromecast.ĭubbed the Fire TV Stick, the streaming-media device connects to an HDMI port on the back on an HDTV and streams from sources including Netflix to Hulu Plus to, of course, Amazon's own Prime Instant Video. The Amazon Fire TV Stick is taking on the Chromecast.

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